Tag Archives: back-links

what is anchor text

The Importance of Anchor Text in Backlinks

The importance of anchor text with respect to a linking strategy cannot be overstated. Backlinks are a huge part of the search engine algorithm. When…
Continue reading
branding for seo

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
Continue reading
Reciprocal link diagram

Google Now Discounts All Reciprocal Links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
Continue reading